"Helping brands, creators, and organizations turn ideas into things people can see, experience, and remember..."
CREATIVE DIRECTOR
PUBLIC
SPEAKER
VOICE
ACTOR
C-Suite
EXECUTIVE
Ace Wallace, known for his ability to translate ideas into compelling visual and spatial experiences, is a Chicago-based creative director with Los Angeles ties, specializing in brand development, design strategy, and visual storytelling. With more than 20 years of experience in design and creative leadership, his work spans brand identity, environmental design, publishing, and digital advertising. Throughout his career, Ace has collaborated on creative projects connected to artists, brands, and organizations including Kanye West, the Chicago Blackhawks, Universal Music Group, Miller Coors, Black Press of America, USA Today and a host of others. He leads creative initiatives through his studio, The Formula Creative developing brands, campaigns, experiential design systems and experiences.
20+ years in design and creative direction
• Founder of The Formula Creative • Expertise in branding, design systems, and environmental graphics • Creative consultant
Ace Wallace provides creative direction across branding, design, and visual storytelling. He works with organizations, creators, and production teams to develop ideas and guide them from concept to execution. His interests span a wide range of creative environments, from brand launches and campaigns to film sets, productions, and large-scale creative collaborations.
Ace Wallace speaks on creativity, design thinking, and entrepreneurship, sharing insights from more than two decades of experience in design, branding, and creative leadership. His talks focus on helping creators, entrepreneurs, and organizations develop stronger ideas and transform them into meaningful brands, projects, and opportunities.
Ace works with business leadership, creators, and organizations to develop ideas, refine brand direction, and guide creative projects from concept to execution. Leader of Creative Strategy, Brand Development, Visual Identity, Creative Direction, Design Systems and Campaign Concepts etc.
Ace Wallace provides project management and creative support for founders, executives, and organizations developing brands, campaigns, and creative initiatives. He helps guide projects from concept to completion, coordinating creative teams, managing timelines, and ensuring that ideas are executed with clarity and consistency.
